These terms and conditions are to be read in conjunction with the General Terms & Conditions for all EGIL services, the GDPR policy and precise details outlined of the campaign as stated in the Booking Form.
1.2. These Terms apply to all advertisements in Executive Grapevine and its websites
1.3. In these conditions
1.3.1. “Advertiser” means the person whose goods, services or intellectual property are advertised.
1.3.2. “Advertisement” means display banners, mpu’s, content
1.3.3. “Buyer” means the person placing the order for the insertion of the advertisement.
1.4. EGIL reserves the right to cancel any order without liability in the event of becoming aware the Buyer is in financial difficulty.
1.5. By placing an order, the Advertiser (which is the person bidding or placing the order for the Advertisement, whether they are the advertiser of the product or service referred to in the Advertisement, or the advertising agency or media buyer), accepts and agrees to be bound by these Terms in full.
2. Content and Delivery of Assets
2.1. Materials for any Advertisement (whether display or content) must adhere to EGILs technical specifications and delivered by the deadlines specified in the booking form and or the delivery terms and confirmations.
2.2. EGIL may reject, cancel or require any Advertisement to be amended that it considers unsuitable or contrary to these Terms and Conditions and remove any such Advertisement from its site.
2.3. The Advertiser will remain responsible for all outstanding charges. The publication of an Advertisement by EGIL does not mean that EGIL accepts the Advertisement has been provided in accordance with these Terms or that it has waived its rights contained in them.
2.4. Any intellectual property rights in designs and content prepared by EGIL shall remain the property of EGIL, and as such may not be reproduced without the consent of EGIL
3. Advertiser guarantees
3.1. Any information supplied in connection with the Advertisement is accurate, true and not misleading.
3.2. It has consent or holds the copyright and or intellectual property rights for any images, quotes or content contained within it from the relevant persons or parties.
3.3. The Advertisements do not contravene the British Code of Advertising Practice, or any other codes of practice, regulatory body or applicable law the Advertiser is bound by.
3.4. The Advertisement will not bring into dispute the reputation of the EGIL and will not contain anything which EGIL considers to be offensive or otherwise inappropriate.
3.5. Any files supplied will be free of any viruses, adware, malware, bit torrents, and no Advertisement will cause an adverse effect on the operation of the Website.
3.6. All digital Advertisements comply with (i) the standards for online advertising published by the Coalition for Better Ads (https://www.betterads.org); and (ii) the “L.E.A.N.” best practice principles for online advertising standards published by the IAB UK, each as may be updated from time to time.
3.7. Where the Advertiser is an agency or media buyer, the Advertiser guarantees it is authorised to represent the advertiser or a product or service with EGIL.
4. Limitations on EGIL liability
4.1. EGIL shall not be liable for any loss or damage suffered by the Buyer as a result of any total or partial failure (howsoever caused) of publication, distribution or availability of any Medium in which any Advertisement is scheduled to be included or for any error, misprint or omission in the printing of any Advertisement. In the event of an error or omission by EGIL which detracts materially from the Advertisement, EGIL will either rerun the Advertisement or relevant part of the Advertisement on a subsequent day.
4.2. The total liability of EGIL to the Buyer for any act or omission of EGIL its servants or agents relating to any Advertisement, shall not exceed the amount of a full refund of any price paid to EGIL for the Advertisement or the cost of a reasonably comparable further or corrective Advertisement. EGIL shall not be liable for any loss of profits or business or for indirect or consequential loss. EGIL accepts no liability for the repetition of an error in an Advertisement ordered for more than one insertion unless notified immediately the error occurs.
5. Rate Card
5.1. The Rate Card and prices set by EGIL vary from time to time are subject to revision at any time and orders are accepted on the condition that the price binds EGIL only in respect of the period specified in the applicable rate card.
5.2. Series discounts apply only to orders placed in advance and completed within the agreed period. EGIL reserves the right to adjust advance discounts and/or to surcharge in the event of a series of Advertisements not being completed within that period. If the Buyer chooses not to complete the entire series, the balance of a contract will still remain payable in full.
6. Online Advertising
6.1. The Advertiser must deliver creative content to EGIL by the time specified on the booking form. If as a result of the Advertiser missing the content deadline EGIL is not be able to achieve the specified go-live date and marketing or delivery guarantees, the Advertiser must pay in full irrespective of whether the target impressions have been met.
6.2. If an Advertisement links to another site, the Buyer is responsible for maintaining the link and for the content of the linked site. EGIL may remove any Advertisement which contains content or links to a site which, in EGIL’s opinion, is defamatory or objectionable or will bring it into disrepute. The Buyer will indemnify EGIL against any claims or liability arising from links contained in an Advertisement.
6.3. Advertisements may contain only such information and code as is necessary to run the Advertisement effectively on the relevant EGIL Sites. Advertisements may not contain tags, cookies, beacons or similar technology which identifies users of any EGIL Site or enables the Buyer or any third party to serve such users with any advertising other than the Advertisement
6.4. If an Advertisement is supplied which does not comply with these terms and conditions or EGIL receives complaints regarding an Advertisement, EGIL may, at its discretion, remove the Advertisement from display without reference or liability to the Buyer.
6.5. Where an Advertisement is sold on a CPM basis, EGIL will provide the Buyer with delivery statistics and campaign reports on a regular basis throughout the campaign period. The Advertiser acknowledges and agrees that discrepancies of up to 10% regarding the number of impressions are common due to a variety of technical reasons. The statistics and other reports provided by EGIL shall, in the absence of manifest error, be binding on the Buyer and are in lieu of any other right of audit.
6.6. The Advertiser guarantees to EGIL that any landing page or destination site linked from the Advertisement will be legal, relevant, decent, honest and truthful, and will comply with all relevant codes of practice, copyright and intellectual property rights.